"They have labels like 'She Believes She Could So She Did,' to 'The Best Is Yet To Come,' to 'You're Pretty' even," said Erica Magarian, Winery Manager.

A UC Davis survey showed millennials are expected to become a strong force in the growth of the fine wine industry. Erica Magarian has noticed more young adults have been coming out to the Fasi Winery Estate along Highway 41.

"I would say it's semi-typical of millennials to try the sweeter or lighter, crisper varietal's."

But they're often drawn to the heartier red wines as they get older.

Kevin Smith at the Fresno State Winery finds millennials are eager to try something new because they are always looking for the next big thing.

"Their price points still tend to be low because they're still paying off student debt, so they're still very price conscious, but they're willing to explore much more."